Design and art direction

To support Airtable's first brand campaign, we developed a new creative direction centered around illustrations, appealing to our rapidly growing and highly valued customers in the creative industries. The direction was approachable, fun, colorful, and mirrored the product experience, which was also fun and colorful. We applied this new style to the refreshed website and across all marketing campaign designs like ad creatives and billboards.

Eden Halperin, creative direction and front-end development
Ally Reeves, illustration