With its first product launch underway, Stedi needed a brand to define itself to customers and a website to promote a suite of EDI products and integrations. Stedi's primary audience is developers who are looking for a technical product to simplify the EDI process. This required a design direction that's relatable to the audience. The team crafted a brand system inspired by Unicode blocks and typographic glyphs to pay homage to EDI and code as part of Stedi's visual language. This final product included a website, web templates, illustrations, animations, icons, patterns, and color themes.