Stedi Design System

Design lead

To launch its first product, Stedi needed a brand identity to resonate with customers and a website to showcase its suite of EDI (electronic data interchange) products. With developers as its primary audience, who seek technical solutions to streamline the EDI process, the design challenge was to infuse fun into a highly technical product. Drawing inspiration from Unicode blocks and typographic glyphs, we developed a brand system that paid homage to EDI and code. The final deliverables included a full website, landing page templates, animations, illustrations, icons, and patterns that we fondly called EDI-fetti.

Dan Newman, design lead
Ivan Miskovic, front-end development
Neil Fenton, front-end development
Joost Ronkes Agerbeek, copy